978-0-8493-8324-3
Business Policy and Strategy 'The Art of Competition, Seventh Edition'
Edited by Cheryl Van Deusen, Steven Williamson and Harold C. Babson
Editorial: Auerbach Publications Fecha de publicación: 19/03/2007 Páginas: 264Formato: Hardback 235 x 156 mm
By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.
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Business & Management
Public Administration & Management
Textbook
Undergraduate