El marketing tiene unas prioridades claras: Impulsar un crecimiento rentable y desarrollar un valor de marca que se traduzca en valor real para el accionista. Hunter Hastings expone en este libro las herramientas y técnicas más innovadoras que son necesarias para cumplir este compromiso. Este libro le ayudará a incorporar disciplina, claridad y productividad sin precedentes a su marketing -y a lograr unos resultados espectaculares.
Libro de la Wharton School Publishing
Guía sobre temas que van desde el desarrollo de producto a gestión de las marcas.
El libro muestra el modo de reconsiderar y optimizar sistemáticamente todo su enfoque de marketing: procesos, organización, tecnología, indicadores, liderazgo...
Este libro le ayudará a: Gestionar la vertiente de «demanda» de la empresa, transformar el marketing de función staff a competencia esencial, potenciar la tecnología para impulsar un valor sin precedentes y a aprender de los mejores: lo que funciona y lo que no funciona.
Utilizar la medida más eficaz en la actividad de marketing actual: el rendimiento del compromiso del cliente con la marca.

Updated to conform to Mathematica ® 7.0, this second edition shows how to easily create simulations from templates and solve problems using Mathematica . Along with new sections on order statistics, transformations of multivariate normal random variables, and Brownian motion, this edition offers an expanded section on Markov chains, more example data of the normal distribution, and more attention on conditional expectation. It also includes additional problems from Actuarial Exam P as well as new examples, exercises, and data sets. The accompanying CD-ROM contains updated Mathematica notebooks and a revised solutions manual is available for qualifying instructors.
• Textbooks in Mathematics
Probability
Probability Theory & Applications
Statistics & Computing
Textbook
Undergraduate

This book provides an understanding of what cloud computing really means, explores how disruptive it may become in the future, and examines its advantages and disadvantages. It discusses how new technologies, such as virtualization, played a huge role in the growth and acceptance of cloud computing. It also describes different types of cloud services, illustrates how to build a cloud network, and presents common standards for application development, messaging, and security. The authors cover the legal and philosophical issues that must be addressed to properly protect user data and mitigate corporate liability and examine the successes of several cloud computing vendors.
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IT Security
Management of IT
Networks
Reference

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