ISBN:
Formato: Rústica, 25,5 x 18 cm.
9788498302097
The Basque Firm in China
VV. AA.
Editorial: Universidad de Deusto Fecha de publicación: 29/07/2009 Páginas: 72Formato: Rústica, 25,5 x 18 cm.
Precio: 14,40 €
Disponible. Normalmente se envía en 4 días.
This book was written in the context of the first edition of the course “Being Competitive ‘in/from’ China” designed to facilitate understanding of a complex reality (“the thousand faces of China”, in the words of Profesor David Gosset, at CEIBS) and the role that Basque companies have to play in China to strengthen competitive strategies in the increasingly complex process of economic glokalisation.