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www.paquebote.com > Libros en inglés / English books > Superior Customer Value in the New Economy 'Concepts and Cases, Second Edition'

ISBN:

978-1-57444-356-1

Superior Customer Value in the New Economy 'Concepts and Cases, Second Edition'

Editorial: CRC Press   Fecha de publicación:    Páginas: 456
Formato: Hardback 235 x 156 mm
Precio: 65,95
Lo lamentamos, pero este libro no está ya disponible.

The Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class e-service and information-based organizations. It delivers expert guidance on designing, implementing, and evaluating a CV strategy that benefits e-service and information-based organizations. Building upon concepts, cases, and in-chapter applications, the book addresses best practices, organizational responsiveness, market orientation, and the planning and strategy issues that result in high rates of customer satisfaction. The book concludes with 18 detailed examples of companies attempting to create customer value. Each case study delivers an in-depth look at major CV themes such as responding to change, being customer oriented, service quality, e-service quality, customer loyalty, and more.

Sales & Marketing Management
Customer Relationship Management
Reference
Undergraduate



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