There is a need to publicize the syndromes occurring inveterinary personnel due to work-related stress. Vets are apathetic or leaving the profession. It is vital for their emotional health that they know about these syndromes and the importance of seeking help early on. The up-to-date compilation of studies gives a clinical and human vision of these challenges based on the authors’ experience.

Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.

¿Por qué compramos las personas? ¿Cuáles son las herramientas para persuadir a un cliente y vender nuestros servicios? Los autores ofrecen aquí su experiencia de más de 20años trabajando en las diferentes áreas de la consulta veterinaria. Se trata de una obra práctica donde se combinan, por un lado, los conocimientos en NMK que existen en la actualidad y, por otro, la implantación en el mundo real del día a día de una consulta veterinaria.

96 pp. Rústica. 16,5x12. La Novela del Sábado nº 9. Edit. Católica Española. Sevilla- Huelva. 8 de Abril de 1939.